A new player is comming - Fraktal Bikes

It’s not every day that new players with real ambitions arrive on the bike scene. Artisan and mass market brands are worlds apart. The gap between them presents a wide range of significant challenges when it comes to both building a business model and positioning a brand and its products. The new mountain bike manufacturer Fraktal does a great job of overcoming these challenges, using a rather interesting approach.

Brands with a strong identity often have a story focused on people above all. Their adventure starts with a vision of the product based on its end use, and at times it borders on activism.

Fraktal Bikes is no exception.

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Hotline: +49 172 2500 002
Mo-Fr: 10:00 -12:00 Uhr
e-mail info@fraktal-bikes.de
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